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Today, more than ever, creators are looking for fresh and exciting ways to share their work with the world. Whether it’s through visual art, design, music, or storytelling, creators want to connect with people in meaningful ways that reflect who they are. Bento, a platform co-founded by Sélim Benayat, is giving creators the tools they need to showcase their work in a visually stunning and personal way.
On Things Have Changed, we recently hosted Sélim Benayat Co-Founder and CPO of Bento, a visual platform changing the way creators share their stories and connect with their audience.
Unlike crowded social media platforms that are packed with ads and distractions, Bento focuses on simplicity. It’s designed to help creators present their work beautifully, without anything getting in the way.
During the interview, Sélim shares some incredible tidbits about how important it was to “turn down the noise” in the process of building Bento. He wanted Bento to offer a peaceful, inspiring environment where creators can focus on sharing their art. Whether it’s through photography, writing, or music, Bento helps creators organize their portfolios in a way that really lets their work shine.
One of the things that make Bento stand out is how it allows creators to showcase their work in a way that’s not just functional, but also deeply personal. Sélim shared that creators today need more than just a typical photo grid or Instagram video gallery to reflect their personal brand and portfolio. Instead, they want a platform that feels unique and reflects who they are. It’s all about giving artists, musicians, and other creators the tools to tell their stories in a way that’s true to them.
With the AI boom, Sélim helps us understand how Gen AI is opening up new possibilities for creators. With the advent of AI creator tools such as DALL-E and SORA it's now never been easier for creators to bring their ideas to life. With these tools, individuals can manage their many projects on their own while still reaching massive global audiences.
The exciting thing about this shift is that it puts more power in the hands of creators. Whether you’re building a personal brand, designing digital products, or crafting a new experience, the coming AI wave is helping creators do more, faster.
Sélim also talked about how personal taste and style are becoming more important than ever. In a world where anyone can use AI to create something, it’s your individual touch, your unique sense of style, that will set you apart.
As creators find new ways to express themselves, they’re also discovering new ways to earn a living from their work. Sélim discussed how Bento is helping creators turn their passion into a business by offering ways to sell digital products, share services, and even teach others through personalized courses.
For example, fitness influencers can create customized workout programs, and educators can offer digital classes. Bento gives creators the tools they need to build their own businesses, whether they’re selling artwork, offering consulting, or building an audience around their craft.
By helping creators connect with their fans and customers directly, Bento makes it easier to turn creativity into a career.
Bento's unique approach to empowering creators with beautifully personalized, visual storytelling quickly gained traction and went viral. In just a few months after its launch, it was acquired by Linktree, a major player in the creator economy, helping to amplify Bento's vision and expand its reach to a global audience and reshape how creators showcase their work online.
On the creator front, Sélim shared his optimism for where the industry is headed. He believes that creators will continue to find new ways to connect with their audiences and grow their brands. In an industry that’s constantly evolving, platforms like Bento will be key in helping creators stay ahead of the curve.
Sélim’s advice to creators? Stay curious, keep learning, and always be open to new ideas. The world is changing quickly, and it’s an exciting time to be a creator.
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